Skin bleaching in Jamaica has become very popular. Is this simply a group of Jamaicans going through an identity crisis? In a country where almost 90% of the population is black, it is hard to find any other explanation.[youlist vid=”USvWIqMFH-Y” showinfo=”0″]
Take a trip to downtown Kingston and you will see several women and now increasingly men buying various skins bleaching creams. In many inner city areas of Kingston, it is common to see women on the streets or at home doing chores with their faces covered in cream.
The majority of the cream, if not all are made outside of Jamaica and while they are technically banned or restricted, they are easily available to most Jamaicans.
Although the people who used these creams understand the risk of serious damage to their health, they nonetheless continue to apply these creams to their skin in the hope of being whiter or becoming a “browning”. Some people even justify the use of these creams because they think this provide them with “a brighter, cleaner, smoother complexion”
But while it is hard to justify this behaviour it is seems obvious that this is a county or a set of people who are suffering from an identity crisis